Nickie Smith is a pioneering global marketing executive who has 20+ years of experience launching profitable businesses and brands for IBM, Expedia, and Microsoft. She has driven global business growth within the dynamic digital industry through innovative, strategic and scalable marketing programs. She is an award-winning leader with proven ability to hire and develop A players who exceed expectations driving digital transformation across multiple geographies and emerging markets with excellence.
Nickie is a cultural change agent designing and leading strategies to drive organizational-wide client obsession and behavioral change to transform end to end customer experience worldwide. She is also a catalyst for Inclusive Marketing as a growth engine for driving new business opportunities.
Nickie is a passionate champion of diversity, equity, and inclusion. She has led many advocacy groups at Microsoft and is the Co-Founder and President of Be Bold Now Inc whose mission is to build an intersectional community of women and their allies who strive to inspire, empower and support each other to take bold programmatic action to accelerate gender parity.
Nickie serves on the board of Washington Women in Need a non-profit that works to enable women to achieve economic stability through education.
Nickie is also a graduate of Seattle Coach and is working towards her International Coaching Federation accreditation.